PartyPoker and their land video gaming partner Borgata Casino are surging into very first place within the New Jersey online gaming market
Remember the full days when you couldn’t go more than ten full minutes without seeing a PartyPoker ad on your tv? It’s been a long time since PartyPoker ruled the airways and the USA on-line poker marketplace but it appears as if it may possibly be occurring again, albeit on a smaller and now legal and regulated scale.
PartyPoker and their partner, the Borgata Hotel Casino & Spa, have taken a very early and very lead that is impressive the battle to become the dominant player in the regulated brand New Jersey online gambling market. Based on reports, they currently hold 50 % of the poker market share in the early stages of the state’s online gambling revival, number that makes them a prohibitive favorite to be the industry leader in nj-new jersey for some time to come.
Branding Is Good
The big lead comes from the variety of factors. First of all, PartyPoker and Borgata both reap the benefits of great brand name recognition. PartyPoker was after the name that is biggest in American online poker, and they stayed a popular name around the world in the years since 2006, when they left the US market in the wake of the Unlawful Web Gambling Enforcement Act (UIGEA). Meanwhile, the Borgata may be the top poker room in Atlantic City, meaning they have